World Retail Congress ’09 FIT project

Acknowl­edged as the most cre­ative by CEO of War­naco Group Joseph R. Gromek among others

Writ­ten by Vik­toriya von Berg

Sam­ple

Based on exten­sive research of our tar­get demo­graphic group who in 2012 will turn 18–21, present eco­nom­i­cal sit­u­a­tion, adopted busi­ness mod­els, socio-economic issues and present eco­log­i­cal state of our envi­ron­ment, our group rec­og­nized the need to develop an inno­v­a­tive busi­ness model to rein­force a con­cept of sus­tain­abil­ity as a future of retail busi­ness operations.

We look at sus­tain­abil­ity at a dif­fer­ent per­spec­tive that intro­duces  a shared value both to retail­ers and con­sumers.  Since, the require­ment of ini­tial cap­i­tal is the main con­cern for a busi­nesses to ‘’ go green’’, we devel­oped our store pro­to­type that requires rel­a­tively fewer resources and offers con­sumers more than just a merchandise.

Our portable store, which will be eas­ily assem­bled and dis­as­sem­bled from stan­dard Amer­i­can ship­ping con­tain­ers, will become an inter­ac­tive cen­ter, a com­fort­able place for our young audi­ence to social­ize, to  relax,  to learn and  shop. We visu­al­ize it as a social net­work­ing site so pop­u­lar in today’s youth cul­ture, but away from home computers.

We offer our cus­tomers to par­tic­i­pate in cre­at­ing such a place by tak­ing their part in our sus­tain­able green busi­ness model as con­sumers of our prod­uct and employ­ees at our store.  As our con­sumers become more aware of the ben­e­fits of recy­cling, sus­tain­able store oper­a­tions and make a con­scious choice toward greener prod­ucts we offer, our store, that ini­tially will travel, will  grow into sta­tion­ary cen­ters through­out the USA.…